I'm a big believer in "if it ain't broke, don't fix it". If you've run a successful cash-only business for 30 years with the best tomato pie on the block (and everyone knows it), I don't want you buying this. This guidebook won't be helpful to you.
 
However, if you think there's more on the table for your business. If you want to grow your business. If you have been thinking of starting or taking your marketing more seriously and just don't know where to start - This guidebook is where you start.